Strategy & Marketing

We Bring Added VALUE

We are Marketing and Human Resources specialists, operating since 2015 in the MEA region. Our mission is to be your preferred partner to maximize, innovate and simplify your marketing and human resources requirements.

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We help you in creating added value and driving sustainable growth to boost your business performance. Our success is characterized by the quality of our subject matter experts who combine global expertise and local insights to achieve results. We believe that having a customer-centric strategy is a key enabler to differentiate from competitors and drive sustainable success. Our process in creating value is executed across 3 crucial steps, as outlined below.

We develop an appealing value proposition by uncovering relevant market trends, analyzing data, and turning it into relevant business insights.

We help you design processes to reduce costs, drive growth, and strengthen both short-term performance and long-term organizational health.

Our implementation experts partner with your leadership team to drive and sustain the process in the long run, ensuring change lasts long after we're gone.

Understanding Internal & External Drivers

Working with you to identify granular growth opportunities and to improve their performance

Structure & processes

Solving operational challenges, redesigning organizational structure and processes, to create growth

Monitor to sustain growth

Partnering with you to drive and sustain execution excellence through key performance indicators

Strategic road map

Helping you in making strategic choices, and developing the organization’s marketing and sales capabilities

Human ressources & building capabilities

Partnering with you to reimagine work organization, and shape successful transformation programmes

“C Level” Meetings

Providing insourced resources with function expertise and external perspective

Go-To-Market Blueprint

Define, Optimize, Deploy & Assess

We help you drive sustainable growth and value creation by:

  • Understanding the current business outlook; based on thorough evaluation of the organization’s customer journey, source of volume, and investment capabilities
  • Designing Go-To-Market blueprint with clear strategic choices to grow business
  • Developing an action plan with specific use cases to assure offering/market fit
  • Optimizing your organization to sustain high-performing teams and build capabilities that help them thrive
  • Elaborating an efficient marketing strategy & communication plan
  • Defining clear Key Performance Indicators
  • Executing the plan shoulder-to-shoulder with your team while tracking performance
We partner with you
For C-level guidance

  • Acting as an expert yet affordable resource for SMEs
  • Encouraging the development of a governance framework that enables sustainable growth aligned with the organization’s vison
  • Monitoring business performance and challenges

We partner with you
On Company creation

  • Creating an appealing business profile to help you express your company’s vision
  • Introducing your business to potential stakeholders through a well-written profile that details your unique value proposition
  • Leveraging marketing expertise to design a profile that builds trust

Why work with us?
Leveraging subject experts in projects means ensuring sustainable success and expanding the art of the possible.
We believe in expertise
Focus on your core business while we add value through A to Z initiative planning
We believe in value creation
Staying up-to-date and in touch with industry and market trends to keep using innovative tools and approaches
We believe in innovation